Gala Sports Hospitality Gala Sports Hospitality

About Gala Events

Gala Events are a leading corporate hospitality company based in Birmingham, London and the South West. We pride ourselves that our personal service and eye for detail enable us to provide the very best sports hospitality and events packages in the UK and throughout the sporting and entertainment world.

You want experience and professionalism so that you never have to worry about the niggly little things... the seating plan, the quality of the food, the atmosphere of the event.

  • Being previous buyers of corporate hospitality ourselves, we know what it's like to make a serious investment to ensure an event runs smoothly and according to plan. That's what makes Gala Events different.
  • We treat each and every event differently, meaning you can rely on us to work to a budget and to provide a personal service.
  • Great corporate hospitality is about providing a unique experience. One in which you can build trust and rapport - the cornerstone of all business success.
  • Making this happen is the reason why clients keep on using our services. It is the result of our expertise and our commitment to provide the best hospitality and events packages in the sporting and entertainment world.
  • Gala Events is one of the UK's leading providers of Corporate Hospitality. We are based in The Midlands (near Birmingham), London and the South West, where we pride ourselves on our exceptional service and our friendly, enthusiastic approach.

View our events calendar

Gala Events is a family business run by Alan and William who have built the business around customer service, with “the personal touch.” The family firm conducts its business through providing a friendly professional service treating customers as they themselves would wish to be treated. The key to their success is through listening to client’s needs and tailoring packages to suit those requirements.

Gala organise a wide variety of Sporting and Entertainment events for Corporate and Private clients throughout the UK and overseas, with many customers becoming personal friends.

Gala’s Directors

Alan George

Alan George

Alan has been involved in the world of Sports hospitality and events for over fifteen years. Starting with Wolverhampton Wanderers Football Club in charge of Advertising Sales and moving on to Birmingham City Football Club, as Football Sales Manager, he managed the whole process of hospitality at St Andrews. This included Match day hospitality, Sporting Dinners, Five a side Football on the hallowed turf and Away Executive Trips.

Alan then worked for a Sports agency in Bristol for two years, before setting up Gala Events with William in 2006. Alan is an avid cricket fan who plays club cricket on a Saturday, loves living in the picturesque county of Cornwall, enjoys following the progress of Warwickshire County Cricket Club and Birmingham City Football Club and spending time with his family and friends.

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Alan George

William George

William has significant business experience, having run his own print, marketing and advertising businesses over the last 40 years.

This included running the marketing campaigns for the famous Aberystwyth Cliff Railway and organising Marketing and Sales advice seminars for many UK businesses. William is a member of the Warwickshire Cricket Board, plays regular golf, is a school governor and enjoys spending time with his family and friends.

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Gala Events are proud to have supported two charities in particular over the last few years, which are MacMillan Cancer and Cure Leukaemia.

Both charities do a huge amount of fantastic work and we are proud to support them and help them in whatever small way we can. Further details of these charities are as follows;

Our Charities

Macmillan Cancer Support

Macmillan Cancer Support

Gala Events are proud to have been supporting Macmillan Cancer Support for several years, through making donations of over £5k from our sporting dinner events.

Macmillan Cancer Support improves the lives of people affected by cancer. One in three of us will get cancer. We are all affected by cancer. We can all help. We are Macmillan. As treatments improve, more and more people are living with cancer in their daily lives. This means they need more than medical help, they also need practical, emotional and financial support. One in three of us will receive a cancer diagnosis in our lifetime and 2 million are living with cancer in the UK currently.

Steve Dourass, Area Fundraising Manager for Macmillan Cancer Support in Birmingham & The Black Country said: “To have the support of organisation’s like Gala Events is vital to help us raise the profile and funds to support the people who are living with cancer. The donations to Macmillan that are made from the Gala Events ‘Sporting Dinner’ events programme really help us make a difference to people’s lives – thank you so much”.

The photo to the left is of Robbie Savage and Trevor Francis presenting a cheque to Steve Dourass, Area Fundraising Manager of Macmillan Cancer Support, before one of our sporting dinner events.

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Cure Leukaemia

Cure Leukaemia

Gala Events is a proud supporter of Cure Leukaemia, making regular donations to the charity through our Sporting Dinners, Lunches and other events. Leukaemia, or blood cancer, affects thousands of people across the country every year.

The impact of Cure Leukaemia and the Centre for Clinical Haematology in Birmingham is closely linked to the distinct make-up of the West Midlands region. With a population of 5.5m, and the most ethnically diverse catchment area in Europe, the West Midlands offers access to the broadest possible data pool for drugs trials. Over the past decade, Cure Leukaemia has funded a network of 15 specialist nurses who work across the West Midlands region to administer pioneering drug treatments to leukaemia patients.

The combination of the unique demographic of the West Midlands and the network of well-supported nurses have enabled us to leverage millions of pounds worth of pioneering drugs and give patients access to clinical trials for drugs not yet readily available on the NHS.

James McLaughlin from the charity said: “The support of organisations like Gala Events is crucial to our work, helping us to undertake cutting edge research into leukaemia, as well as offering hope to thousands of people living with the disease across the country. Alan and the team continue to support us through the numerous Sporting Dinner events they organise across the country. This helps us to make a real difference to people’s lives – thank you so much”.

The photo to the left is of Cure Leukaemia CEO, James McLaughlin receiving a cheque from Matt Le Tissier and Steve Claridge on behalf of Gala Events, from some of our recent events.

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Corporate Hospitality

Gala Events are proud to have been supporting the Warwickshire Cricket Board Under 15 Premier League since 2007.

This is an ideal chance for young cricketers to play in a very competitive competition and develop their skills, with further opportunities to progress through the academy scheme and into the County staff 'if ability matches ambition.'

WCB Development manager, Ed McCabe commented 'We are very grateful for the ongoing support of Gala Events. Their support makes a big difference to the competition and is appreciated by all competing teams across the county.'

The photo shows the 2010 season Under 15 player of the year Lewis Harrison of Walmley Cricket Club, being presented with a trophy by the Warwickshire and England batsman, Ian Bell.

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