Corporate Hospitality London and Birmingham

One dynamic team.
All your corporate hospitality needs.

Gala Events is a family-run corporate hospitality business where passion meets industry-leading expertise.

Corporate hospitality made personal

Based in London, Birmingham and the South West, we draw on our global contacts to create personalised hospitality packages, and pride ourselves on wowing your clients with VIP access to off-limits venues, exclusive entertainment and sporting legends. For corporate hospitality that combines business and pleasure, choose Gala.

Dream bigger with Gala Events – and trust our dynamic family-run team to deliver. First, we’ll consult with you to find out your vision, whether that’s relaxed cricket hospitality at Lord’s, refined tennis hospitality at Wimbledon, high-octane motorsport hospitality at Silverstone or the front-row thrills of Six Nations hospitality. Then we’ll bring it to life, creating a unique corporate hospitality package that’s tailor-made for you, and overseeing every last detail from transport to catering, to ensure your special day runs like clockwork.

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England v Australia Corporate Hospitality

Why choose us?

When your clients are discerning and your business depends on a successful day out, only Gala has the experience and industry contacts to deliver deal-making corporate hospitality. Here’s what makes us a corporate hospitality business with a difference.

  • A made-to-measure approach to corporate hospitality
  • A selection of unique experiences, built around your budget
  • We handle all the logistics, while you enjoy your day
  • Exclusive access to global corporate sporting events
  • A family-run team with unparalleled corporate hospitality experience

Corporate hospitality with
a commitment to charity

Meanwhile, as UK leaders in sports hospitality, we’re pleased to be helping a new generation of young British sportspeople break through with our support for youth cricket in Warwickshire, Truro Fencing Club’s Gold scheme and also for AFC St Blazey’s youth football team.


    Warwickshire CCC

    Gala Events are delighted to sponsor the annual Warwickshire County Cricket Club (WCCC) Youth Dinner and Awards evening. The evening is the only event which gets players from every boys, girls, men’s and women’s team together under one roof, recognising performances from the whole season.

    Gala Events have had hospitality facilities at Edgbaston for over ten years now and also run their sporting dinners and lunches within the stadium’s impressive banqueting facilities. WCCC’s Elite Cricket Development Manager Paul Greetham said “We are really grateful for the support of Gala Events, which helps us to put on such a fabulous event and recognise the performances of the next batch of players, who will hopefully one day be going on to represent the Warwickshire and maybe England teams.”

    Gala Events Director Alan George said, “We are proud to put something back into youth cricket in Warwickshire. Having grown up in the county and running packages at the stadium in the form of matchday hospitality and sporting lunches/dinners, it is nice to be a part of and support such a worthwhile evening.”

    The above photo shows Warwickshire First team Men’s Captain Jeetan Patel, presenting an award at the 2019 event.

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    Truro Fencing Club

    With four Olympians, seven British champions and 33 GB squad members at Senior, U20 and U17 level, Truro Fencing Club is a springboard for homegrown talent. Gala is proud to support the Gold scheme, giving budding fencers financial support to compete.

Image from the Ashes test at Edgbaston 2023

Gala Events is one of the UK’s leading corporate hospitality and events firms.

Our purpose is to provide the very best available hospitality and events packages in the UK and throughout the sporting and entertainment world.  

We were co-founded in 2007 by father-son partnership William and Alan George who collectively brought their experiences from the industry together, to ensure the highest standards. 

Alan has been involved in the world of hospitality and events for over 20 years, having previously worked at Wolverhampton Wanderers Football Club and Birmingham City Football Club.  

William was a multi-talented operator who ran his own print, marketing and advertising businesses over a period of 40 years and was also a member of the Warwickshire Cricket Board. 

Sadly, William passed away in December 2023, but Alan continues to take the business from strength to strength alongside his experienced and growing team, based in London, Birmingham and the Southwest. 

The Gala Events offering now covers a diverse range of events and opportunities across sport – both the men’s and women’s games – music, theatre and fashion. Gala also arrange a number of celebrity based dinners and lunches, working with a wide range of celebrities including the likes of Tyson Fury, Michael Vaughan, Kevin Keegan, Brian O’Driscoll, Sam Bailey and Rob Beckett, to name but a few. 

Whatever your dream event looks like, trust Gala Events to make it a reality.  

Dom Sibley (Brand Ambassador)

At Gala Events we are thrilled to have signed up with new England opener Dom Sibley as he begins what we are sure will be a long and fruitful Test career with his debut in New Zealand. Dom burst on to the county scene in 2013 and in only his third first-class cricket match, while still a student at Whitgift School, he scored a double century against Yorkshire aged just 18 years and 21 days. In compiling a brilliant 242, he became the youngest double-centurion in the history of the County Championship, the second-youngest Englishman to score a first-class double hundred and the thirteenth youngest double-centurion of any nationality! After building his reputation at Surrey he moved to Warwickshire where he has excelled over the last couple of seasons. Patient, determined and technically tight, Sibley was the only man to score over a thousand Division One Championship runs in 2019, knocking an incredible 1,324, with five centuries, five half-centuries and an average of almost 70 – a particularly impressive record in a season when ball dominated bat.

Since making his England Test debut in late 2019 against New Zealand, Dom has cemented an opener spot after a fantastic start to his international career. His debut century in the Second Test against South Africa proved to be a match-winning one, a superbly crafted 133 not out providing the foundation for England’s first win at Newlands since 1957, and the first century by an England opener at the stadium since Jack Hobbs in 1910! Already averaging over 40, we are sure Dom will go on to have a long and hugely successful England career. We wish Dom the very best of luck for the future and very much look forward to working with him at future events.

Dan Lawrence (Brand Ambassador)

We are delighted to introduce our new Gala Brand Ambassador and one of the country’s most promising young cricket talents! Dan has been regarded as one of the most promising young batsmen in the country since the day he became the third-youngest to make a Championship century, striking 161 for Essex against Surrey at The Oval in April 2015 at the age of just 17. The following season he was named as Young Cricketer of the Year by the Cricket Writers’ Club after his 761 runs at 44.76.He also made his England Lions debut and was selected for a Lions training camp in Australia.

His impressive form since led to his full Test debut in January 2021, going on to play in five Tests during the tour of the sub-continent, where he performed admirably in the notoriously tough conditions, scoring two fifties, including an excellent 73 in his debut innings against Sri Lanka! With an exciting summer of cricket for England to look forward to, leading up to the Ashes tour Down Under over the winter, we wish Dan every success in his burgeoning England career and look forward to working with him.

Mark Adair (Brand Ambassador)

Up-and-coming all-rounder Mark Adair is now firmly established in the Ireland team in all formats. After making his international debut in the One Day International against England in May 2019, followed by his Test debut also against England in July 2019 (where he took 6 wickets at Lord’s), Mark was one of only 19 players awarded a central contract by Cricket Ireland. Since then he has played in 33 matches for his country in all formats, taking 49 wickets and scoring over 300 runs. In September 2019, he was named in Ireland’s squad for the 2019 ICC T20 World Cup Qualifier tournament in the United Arab Emirates. He was the leading wicket-taker for Ireland in the tournament, with twelve dismissals in eight matches. Mark has also featured for Warwickshire in the County Championship and short form tournaments. We wish Mark all the very best as he continues his promising international career and we look forward to working with him at future events.

Pete Graves (Media Ambassador)

A passionate Newcastle United fan, Pete enjoyed a swift rise through the broadcasting ranks to become one of the most recognisable faces on Sky Sports. After leaving university, Pete started his broadcasting career with the hospital radio show Radio Tyneside, before working in the local Metro Radio, and then ITV Tyneside as a sports reporter. Since 2009 he has worked at Sky Sports, mainly as a presenter, where his passion for sport and all-round knowledge are amongst his greatest strengths. Over the past few years Pete has become a great asset as a regular host of our events, where he has conducted revealing and fascinating interviews with some of the biggest names in sport. We are delighted to have Pete as an official Gala Events brand ambassador and look forward to many more years working together!

Tom Ross (Media Ambassador)

A well-known voice on the Midlands airwaves, Tom provides passionate exciting football coverage which engages with listeners on a level footing. Most at home with a microphone in hand, Tom’s passion for his job is why he has been broadcasting on the likes of BRMB/Xtra am/Capital Gold/Free Radio for over 35 years! Tom now enjoys freelance working for TalkSPORT and Free Radio and is a Gala Events Media Ambassador and events host. Tom’s autobiography was published in Sept 2016 by DB called “The Game’s Gone” going on to feature on Amazon’s best-seller lists for many months!