Sports hospitality – why it’s the best type of incentive scheme

F1 Monaco Silverstone Grand Prix Hospitality VIP Corporate Motor Sport Racing

Sport matters. Research by the Happify website reveals that people who regularly watch it are less prone to depression, have lower stress and higher self-esteem than non-fans – while a study by the University of Warwick proved that happy workers are 12% more productive. As a business owner, you can tap into this – with sporting hospitality incentives. Rewarding your staff with tickets to the greatest sporting events is a sure-fire way to transform your office culture and boost your bottom-line. Here’s a few of our favourite sporting hospitality incentives – and the benefits they bring.

Sport incentives… keep the whole office happy

Football hospitality incentives are a no-brainer. But sports fans are tribal. Maybe the accounts department loves rugby, the marketing team is into motorsport, the reps want a flutter at the races and the cleaner lives for cricket. No problem. With all types of incentives for employees who love sport – from the Champions League to the British Grand Prix – it’s easy to create a package that suits your staff and budget.

Sport incentives… are the ultimate VIP experience

The more glamorous the sporting event, the harder your staff will work to secure the tickets – so imagine the excitement when you lay on the VIP treatment at legendary venues from Twickenham to Ascot with celebrity experiences events. Take a seat in the executive box and enjoy a better view than the commentators. Stay refreshed with a champagne reception and three-course meal. Hear the wisdom of your sporting heroes in an A-list after-dinner speech. It all adds up to an experience your staff will talk about for months to come – and spread your firm’s reputation as a great place to work.

Sport incentives… help your staff to bond

A recent study by Relate found that 42% of employees don’t have a close friend at work – while separate US university research reveals that loneliness has a “significant influence on work performance”. To put that another way, when your staff bond, their output boosts – and sport is one of the very best ways to make this happen. Maybe you’ll arrive at Lord’s as 28 strangers who don’t speak outside the boardroom – but by the final innings, you’ll be a close-knit unit who’ll take that camaraderie back into the workplace.

Sport incentives… are simple to set up

Perhaps you’re worried that organising sport incentives will be a time-consuming hassle, taking you away from the day-to-day demands of your business. With our expertise, experience and industry-wide contacts, we’ll take the admin out of the equation, overseeing everything from transport to accommodation while your staff simply enjoy their big day out.